Why your story is important.
Do you ever feel like the star of your own movie? Like your life is unfolding like linear pages of a book? Our brains were formed in the Pleistocene when our tribal ancestors used stories to make…
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Consumer Decision Making
What is Consumer Decision Making?
The method used by marketers to identify and track the decision making process of a customer journey from start to finish.
2. Information search
Marketing Mix Influences
Sociocultural Influence
3. Alternative evaluation
4. Purchase decision
Psychological Influences
Situational Influences
5. Post-Purchase Evaluation
Preferred State
Present Status
Sources of Need Recognition
Internal
Process of recalling past information stored in the memory.
External
Process of seeking information outside the environment.
Pre-evaluation
Decision
Post evaluation
Marketing
Can minimize through:
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