Foggy nights

The diner was bustling with teenagers. Their laughter roared over the sound of toasters going off and eggs sizzling on the grill. Dina sat in her usual corner booth, sipping on a hot cocoa, observing…

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What Brands Soared in Popularity in the Pandemic

How Some Brands Are Winning in the COVID-19 Pandemic

A primer on how the COVID-19 pandemic has propelled certain brands to the forefront of consumers’ attention in this very weird year of 2020 — and how the coronavirus will be the driver of brand growth for some time to come.

Oh what a wild and wacky ride 2020 has been! The memes about this year being “the worst year ever” seem to never end — just like the year itself. However, for as disruptive, disjointed, disagreeable and downright dangerous 2020 has been for all of us, it has been good — very good — for certain brands and the companies behind them.

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